CEO's letters to shareholders - Coca-Cola Company Essay

CEOs earn to shareholders - Coca-Cola Company - Essay ExampleCEOs letters to shareholders - Coca-Cola CompanyDuring 2007, Coke was able to register a raw profit margin of 64% showing its strong ability to control the critical costs and carry its cost leadership in the market. Further Operating Income was 25% with net income of 21%. Probably the strongest point out for the investors remained the fact Coke has been able to provide a dividend of $1.36 per share which is a very strong indicant from the company to show its concern for its investors. In the current year Coke has been able to successfully demonstrate its new brand of Coke Zero in more than 37 countries and has proved itself as the beaver selling brand of coke so far. The future outlook of the coke seems good as it has been perpetually making new acquisitions in order to penetrate and develop new markets to broaden its product base. As a future strategy, Coke is considering to enter into the Sparkling Beverages busi ness which according to Coke is its business of future. overall the analysis of the CEOs letter to the shareowners of the company clearly indicate the direction which the company is way out to sought in the future and proposed plan of action to remain more competitive in the market by acquiring and making new strategic moves to solidify its position not only in North America but out of it too.Pepsi Co has not yet been able to present its one-year accounts for the year 2007 however based on the annual audited accounts of 2006, we can analyze the letter of CEO to the shareholders of Pepsi Co. during 2006, Pepsi Co has been able to achieve a volume exploitation of over 5% with net revenue growth of 8% whereas the earnings per share grew by 13% showing a very significant execution of the company in the year under review.